Post Graduate Program in Marketing Management
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Energy Acres, PO Bidholi, Via Premnagar, Dehradun-248007 (Uttrakhand)

Email: enrollments.cce@upes.ac.in

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University of Petroleum & Energy Studies, Upper Ground & First Floor, Greater Kailash-II, New Delhi - 110048

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Energy Acres, PO Bidholi, Via Premnagar, Dehradun-248007 (Uttarakhand)

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Indian Marketing Ecosystem is witnessing exponential growth and is expected to reach profound heights in the next decade along with the traditional mainstream media. As the society and market are evolving day by day, the consumer’s pain points are becoming even more demanding to address. Marketing Management Program at UPES CCE equips the learners with a strong understanding of human and market behaviour to overcome critical disconnects with the end consumer. You learn to build sound strategies to improve the way a business interacts with the world. The holistic structure of the curriculum focuses on equipping you with core business skills and taking on critical thinking and analytical skills to generate a significant impact in the industry. You will gain an in-depth understanding of emerging areas like Marketing Analytics, Consumer Buying Behavior, Brand Management, Integrated Marketing Communication, Social & Digital Marketing, Sales & Channel Management, Advertising and Sales Promotion.

Program Details

  • Duration :
    10 Months
  • Eligibility:
    Graduation with minimum 45% marks. Note: 5% relaxation in marks for special cases.

    OR 3 years diploma after 10th or 12th with minimum 40% marks with mandatory 5 years of experience. 

    OR Higher National Diploma of 4 years duration or minimum Level 5 with minimum 40% marks
  • Total Fees:
    Indian Students- INR. 75,000+GST
    International Students- $1400 (Exclusive of  Taxes)
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Key Highlights

  • Interactive Live Sessions by Industry Experts and Global Faculty.
  • Dedicated Academic & Career Advisor.
  • Supervised Discussion Forums to Facilitate Group Interaction.
  • Dedicated LMS (Black Board Ultra) and Student portal
  • Robust Learning Management System with updated study materials and online library access.
  • Real World Projects and Case Studies to make you succeed in real-life scenarios.

Skills you will learn

  • Communication skills
  • Data Analysis skills
  • Attention to detail
  • Leadership skills
  • Problem-solving skills

Career prospects

  • Marketing Manager
  • Marketing Research Analyst.
  • Advertising/Promotions Manager
  • Social Media Manager
  • Sales Manager
  • Public Relations Specialist

Eligibility

  • Graduation from any recognized University with min. 40% marks

Hiring Companies

 

LEARNING OUTCOMES

  • Gain a deep understanding of marketing concepts and practices, including market research, consumer behavior, segmentation, targeting, branding, pricing, and promotion.
  • Develop analytical and critical thinking skills to identify and solve complex marketing problems in organizations.
  • Develop strong communication and interpersonal skills, including the ability to communicate effectively with customers, colleagues, and other stakeholders in the organization.
  • Gain leadership and management skills, including the ability to manage teams, develop marketing strategies, and drive marketing initiatives.
  • Learn digital marketing skills, including social media marketing, search engine optimization, email marketing, and other relevant digital marketing techniques.
  • Gain an understanding of ethical and legal considerations related to marketing practices, including consumer privacy, data protection, and compliance with marketing regulations.
  • Develop a global perspective on marketing, including cross-cultural communication, international marketing practices, and the impact of globalization on marketing.

WHY ENROL WITH US

5,000+ Alumni Network- Working in global and Indian companies.

Student Support Services- Dedicated student relationship manager for career counselling and handholding support.

Discussion Forums- Supervised discussion forums to facilitate group interaction.

Interactive live sessions- 40+ interactive live sessions

WHO SHOULD DO THIS PROGRAM

Engineers, Project Managers and Technical Experts who want to upskill for Marketing roles,Freshers and early professionals looking forward to pursuing their careers in Marketing.

PROGRAM STRUCTURE

The duration of the program is 10 Months. Program is divided into two modules of 5 months each. The program is delivered in a blended learning format that includes self-learning supported by our customized Learning Management Platform, instructor led live session and real life experience.

  • Consumer Buying Behavior in Digital World
  • Online Sales and Channel Management
  • Digital Brand Management
  • Marketing Analytics
  • Services Marketing
  • Business Policy & Strategy
  • Data Visualization
  • Advertising and Sales Promotion
  • Social and Digital Media Marketing

FACULTY MEMBERS

The faculty members who take care of Live Sessions and Offline discussions are comprised of:

Ph.D. in Operations Management | Over 3 decades of teaching and industry experience | Published seve

Prof. (Dr.) Rajesh Gupta
Professor & Head Centre for Continuing Education

M.Com (ABST), M.Com (Banking and Insurance), PGPIM (IMI Delhi), PhD (Commerce). Over 16 years of experience in the industry and academia.

Dr. Ruchi Mehrotra Joshi
PGPIM (IMI, Delhi), PhD (Finance) School of Law

Ph.D. (Applied Business Economics), Dr B.R Ambedikar University, Agra [UP]. Over 21 years of experience in the industry and academia.

Dr. Arvind Kumar Jain
Sr. Associate Professor

PhD (Finance), M.Com | Recognized at the MHRD’s sponsored conference as the Best Paper Presente

Dr. Kabir Sharma
Assistant Professor

Ph.D. in Commerce, NET qualified in Commerce. M.Com (Banking and Business Economics).

Dr. Komal Pancholi
Assistant Professor

Co-Founder of the International Academy of Entrepreneurship & Employability (IAEEGlocal), United Kingdom (Holding Company) and Indian Academy of Entrepreneurs (IAEGlocal), India Chapter. Currently serving as Co-Chair of the Women on Board (WomB) Group of the IAEEGlocal operating from India. Led projects across Africa, UK, and Asia by collaborating with local NGOs and private firms.

Dr. Suwarna Shukla
MS in Computational Finance from the Institute of Mathematics and Applications, Bhubaneswar

Post Graduate Program in Marketing Management

After completing the course, you will get a Post Graduate certificate from UPES

Accreditations & Recognitions

  • UPES is amongst the Top 100 ranked university in NIRF 2022 ranking
  • UPES stands at 41st rank in the Management category of NIRF 2022 ranking
  • UPES has been awarded with QS 5 Stars rating for Academic Development

Our Partner

Edology, our trusted Ed Tech services partner, works with universities worldwide to deliver high-quality online education to students and professionals. Their programmes are designed to enhance industry-centric knowledge and skills, helping learners achieve their career goals and gain a competitive edge in the job market. Partnering with Edology enables UPES CCE to offer a comprehensive approach to education, integrating academic expertise with job-centric growth opportunities. Each student receives tailored programmes with specific career enhancement opportunities and strong CV credentials to succeed in their chosen career path.

 

ABOUT UPES

Conceived in 2003, UPES is amongst the best-known universities in India and the first in Asia to offer domain-focused programs in International Business, Energy, HSE, Project Management, Logistics, IT, Air Business and others. It has undisputed leadership in these domain areas and has emerged as a preferred destination for talent for leading corporates.

UPES CCE offers management programs and executive education to working professionals and students through distance learning mode.

We're known for our pursuit of excellence in academia, learning outcomes, and rewarding opportunities post-program completion.

Join the excellent peer group of over 10,000+ global students from across the sectors and domains: professionals in private firms, self-employed professionals, Government officials, policy planners and more on the pathway to progress.

 

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