MBA in Digital Business - Live Sessions, Updated Syllabus
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Energy Acres, PO Bidholi, Via Premnagar, Dehradun-248007 (Uttrakhand)

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University of Petroleum & Energy Studies, Upper Ground & First Floor, Greater Kailash-II, New Delhi - 110048

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Energy Acres, PO Bidholi, Via Premnagar, Dehradun-248007 (Uttarakhand)

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MBA (General) specialization in Digital Business

The World Economic Forum Davos 2023 urged companies to prioritise digital transformation to build resilient workforces and economies, even in downturns. According to an Amazon Web Services report, India will require 9 times more skilled workers by 2025.

This means companies face the risk of a significant talent gap in the future. Professionals equipped with versatile digital skills can fill this talent gap in the current business landscape – a capability highly valued by recruiters.

An online MBA (General) specialization in Digital Business from UPES CCE prepares learners to lead digital transformations and innovate in the digital realm. This 2-year programme equips learners with an understanding of digital business transformations and new business models to drive digital innovation.

Program Details

  • Duration :
    2 Years / 4 Semesters
  • Eligibility :
    Graduate with 50% marks
  • Per Semester Fee:
    Indian Students- INR. 37,500

Key Highlights

  • Customized Specializations: Tailor your MBA with a wide range of specializations, including Marketing, Finance, Operations, HR, and more, to align with your career goals and interests.
  • Practical Project Work: Engage in real-world projects, case studies, and simulations to apply theoretical concepts and develop practical problem-solving skills essential for the business world.
  • Networking Opportunities: Connect with a diverse community of students, alumni, and industry professionals, expanding your network and creating potential collaborations and business partnerships.
  • Flexibility and Convenience: Experience the convenience of online learning, allowing you to balance your studies with personal and professional commitments. Access course materials and lectures at your own pace, from anywhere and at any time.
  • Faculty Expertise: Learn from experienced faculty members who bring industry knowledge and practical insights into the virtual classroom, enhancing your learning experience and preparing you for real-world challenges.
  • Professional Development: Access career development resources, mentorship programs, and workshops to enhance your professional skills, prepare for job interviews, and advance your career prospects.

Skills you will learn

  • Data Analysis
  • SEO & SEM
  • CRM
  • Basic Designing Skills
  • Social Media Skills
  • Digital Marketing

Career prospects

  • E-Commerce Specialist
  • Digital Analyst
  • Digital Transformation Project Manager
  • Digital Marketing Manager
  • Digital Business Analyst
  • Head of E-Commerce
  • Digital Marketing Consultant

Eligibility

  • Graduation in any discipline with 50% and above marks (or an equivalent CGPA) by any recognized university.
  • 5% relaxation in marks in case of more than 2 years of experience.

Hiring Companies

 

LEARNING OUTCOMES

  • Develop an in-depth understanding of the dynamics of the global Digital Business ecosystem.
  • Develop skills surrounding the key marketing and branding components of an online business.
  • Analyze the issues managers face in internet-based organizations.
  • Demonstrate analytical skills, with respect to dynamics digital business.
  • Apply business and technical knowledge to achieve and maintain market leadership positions in the Digital Business space.
  • Exhibit assessment and design skills for research, promotion, and communication strategies within the Digital Business ecosystem.

WHY ENROL WITH US

Diverse Electives on Coursera: Choose from 15+ electives on Coursera, including Ivy League courses and industry offerings from Meta, Google, IBM, and BCG. Project-based learning with industry tools like Hubspot, Google Ads, Power BI, Tableau, and more.

AI and Innovation: Explore AI's role in driving innovation. Learn AI fundamentals, business applications, and ethical considerations via a specific module within the delivery.

PSLE: Pre-Semester Learning Experience: Gain a competitive edge with immersive PSLE. Understand the curriculum, connect with peers, and dive into the program before the regular semester begins.

Comprehensive Career Services: Propel your career with career orientation, mentorship, resume building, LinkedIn guidance, mock interviews, and access to virtual apprenticeships and job opportunities.

Global Master Classes: Expand horizons with Global Master Classes by esteemed Ivy League enthusiasts. Gain insights from industry leaders and develop a global mindset.

Easy Financing Options: Focus on learning without financial worries. Benefit from low-interest loans and flexible payment facilities for convenient financing.

WHO SHOULD DO THIS PROGRAM

  • Small enterprise or local business owner who wish to move their business online.
  • Those with a zeal to learn about digital business and its applications.
  • Graduates having basic knowledge of Digital Marketing platforms who wish to get practical and deep study of Digital Business.

PROGRAM STRUCTURE

The program is divided into semesters each of 6 months. In every semester, the students are exposed to a mix of core, domain, and domain tailored subjects. The students in their final semester are also required to submit a Dissertation/ Project, guided by a university-approved guide from the industry of their domain of expertise.

  • Economics & Management Decisions
  • Financial Management
  • Marketing Management
  • Quantitative Techniques for Management Applications
  • Operations & Material Management
  • Human Resource Management
  • Customer Relationship Management
  • Project Management & Contract Administration
  • Strategic Management of Technology & Innovation
  • Research Methodology
  • Introduction to Digital Business and Social Media Tools
  • Digital Business Models and Design Principles
  • Digital Brand Management
  • Digital Marketing
  • Business Analytics for Managers
  • Data Visualization
  • Business Policy & Strategy
  • Digital and Business Laws
  • Digital Payments and E- Business & E-Commerce
  • Dissertation

UPES CCE MBA Advantage

C.L.A.P.- Life Skills and Global Courses

Learn in demand skills with C.L.A.P (C- Career Development L- Leadership A- Art & Creativity P- Productivity) courses and build your holistic profile alongside your MBA. Additionally, we bring you on demand global program on the skills that are high in demand.

CAREER DEVELOPMENT

  • Career Management
  • Personal Branding
  • Job Searching
  • Personal Effectiveness
  • Decision Making & more…

LEADERSHIP

  • Communication
  • Business Strategy
  • Leadership Skills
  • Teams and Collaboration
  • Talent Management and more…

ART & CREATIVITY

  • Motion Graphics & VFX
  • Photography
  • Animation
  • Art and Illustration
  • Sound Design
  • Music Business and more…

PRODUCTIVITY

  • Data Analysis
  • Spreadsheets
  • Personal Productivity
  • Data Visualization
  • CRM Software and more…

FACULTY MEMBERS

The faculty members who take care of Live Sessions and Offline discussions are comprised of:

MBA General Management with Specialization in Digital Business

After completing the course, you will get a Master's Degree form UPES

  • UPES is amongst the Top 100 ranked university in NIRF 2022 ranking
  • UPES stands at 41st rank in the Management category of NIRF 2022 ranking
  • UPES has been awarded with QS 5 Stars rating for Academic Development

FREQUENTLY ASKED QUESTIONS

Yes! The online programs by the UPES University are approved by the University Grant Commission. These programs follow the University’s regular program structure. The learning journey follows the UGC guidelines of online programs.

Yes, UPES University Online degree is recognized in India as well as abroad. Alumni have undertaken further studies after these online programs.

We teach our leaners the most updated curriculum and required skills to make them job ready. The content is created by industry and academic experts, who painstakingly review the content at least twice a year. We do not offer placement assistance. Majority of our students are already employed. And those who are not get mentored by the academic team through multiple engagement activities. The employability related queries asked by the students are individually addressed.

Yes! You can very well do PhD after the successful completion of your MBA degree. PhD enhances employability quotient and helps you with progress in your career.

Yes! You can pursue two programs simultaneously. Dual degrees, if carefully chosen aid in quickly filling your skill and knowledge gaps. Needless to say, the recruiters will find you more attractive because you will be able to match the vacancies they have. Our admission counsellors can help you in your program choices.

Learning at UPES University not only make you job ready but also help you in climbing your career ladder.

  • UPES is Ranked among top 100 Universities in India by NIRF, 2022.
  • UPES stands at 41st rank in the Management category of NIRF 2022 ranking.
  • First Indian university to be awarded QS 5 Stars for Academic Development and also rated 5 Stars for Employability, Facilities and Program Strength.
  • Most updated curriculum to make you industry ready.
  • Master Classes are provided by top industry leaders.
  • Portfolio building with real-world industry projects.
  • Personalized guidance by student success managers.
  • Interactive Learning Content
  • Case Study based pedagogy.
  • Dedicated Student support team to solve your queries.

You can start your application process here or reach our Toll-Free Number 1800 103 1495 to arrange a call back from your dedicated career advisor.

ABOUT UPES

Conceived in 2003, UPES is amongst the best-known universities in India and the first in Asia to offer domain-focused programs in Aviation, International Business, Energy, HSE, Project Management, Logistics, IT, and others. It has undisputed leadership in these domain areas and has emerged as a preferred destination for talent for leading corporates.

The Centre for Continuing Education offers management programs and executive education to working professionals and students through distance learning mode.

We’re known for our pursuit of excellence in academia, learning outcomes, and rewarding opportunities post-program completion.

Join the excellent peer group of over 12,000 global students from across the sectors and domains: professionals in private firms, self-employed professionals, Government officials, policy planners and more on the pathway to progress.