MBA Specialization in Digital Business, Fees, Admissions, Syllabus
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MBA with specialization in Digital Business

The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand sectors. The Online MBA in Digital Business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

MBA in Digital Business is a four-semester program designed for working professionals, who are working in or wish to make a career in the areas of Digital Business, E-Commerce and related areas. Participants will gain a good understanding of the business practices, processes, design, and strategies relevant for success in digital businesses.

The MBA in Digital Business program will help students emerge into well-rounded professionals ready to take up challenges of the industry in diverse areas from retail to manufacturing to the service sector.

The MBA in Digital Business program will equip the students to develop into top-notch professionals or entrepreneurs in the digital business and booming areas of digital marketing.

Details

  • Duration :
    2 Yrs
  • Eligibility :
    Graduate with 50% marks
  • Total Fees:
    Indian Students- INR. 1,50,000
    International Students- $3,300
  • Per Semester Fee:
    Indian Students- INR. 37,500
    International Students- $825

Key Highlights

  • Interactive Live Sessions by Industry Experts and Global Faculty.
  • Dedicated Academic & Career Advisor.
  • Supervised Discussion Forums to Facilitate Group Interaction.
  • Free Access to Career Essential Programs in Partnership with LinkedIn Learning.
  • Robust Learning Management System with updated study materials and online library access.
  • Real World Projects and Case Studies to make you succeed in real life scenarios.

Skills you will learn

  • Data Analysis
  • SEO & SEM
  • CRM
  • Basic Designing Skills
  • Social Media Skills
  • Digital Marketing

Career prospects

  • E-Commerce Specialist
  • Digital Analyst
  • Digital Transformation Project Manager
  • Digital Marketing Manager
  • Digital Business Analyst
  • Head of E-Commerce
  • Digital Marketing Consultant

Eligibility

  • Graduation in any discipline with 50% and above marks (or an equivalent CGPA) by any recognized university.
  • 5% relaxation in marks in case of more than 2 years of experience.

Hiring Companies

 

LEARNING OUTCOMES

  • Develop an in-depth understanding of the dynamics of the global Digital Business ecosystem.
  • Develop skills surrounding the key marketing and branding components of an online business.
  • Analyze the issues managers face in internet-based organizations.
  • Demonstrate analytical skills, with respect to dynamics digital business.
  • Apply business and technical knowledge to achieve and maintain market leadership positions in the Digital Business space.
  • Exhibit assessment and design skills for research, promotion, and communication strategies within the Digital Business ecosystem.

WHY ENROL WITH US

5,000+ Alumni Network- Working in global and Indian companies.

Student Support Services- Dedicated student relationship manager for career counselling and handholding support.

Discussion Forums- Supervised discussion forums to facilitate group interaction.

Interactive live sessions- 9/12 hours of interactive sessions for each course per semester.

WHO SHOULD DO THIS PROGRAM

  • Small enterprise or local business owner who wish to move their business online.
  • Those with a zeal to learn about digital business and its applications.
  • Graduates having basic knowledge of Digital Marketing platforms who wish to get practical and deep study of Digital Business.

PROGRAM STRUCTURE

The program is divided into semesters each of 6 months. In every semester, the students are exposed to a mix of core, domain, and domain tailored subjects. The students in their final semester are also required to submit a Dissertation/ Project, guided by a university-approved guide from the industry of their domain of expertise.

  • Economics & Management Decisions
  • Financial Management
  • Marketing Management
  • Quantitative Techniques for Management Applications
  • Operations & Material Management
  • Human Resource Management
  • Customer Relationship Management
  • Project Management & Contract Administration
  • Strategic Management of Technology & Innovation
  • Research Methodology
  • Introduction to Digital Business and Social Media Tools
  • Digital Business Models and Design Principles
  • Digital Brand Management
  • Digital Marketing
  • Business Analytics for Managers
  • Data Visualization
  • Business Policy & Strategy
  • Digital and Business Laws
  • Digital Payments and E- Business & E-Commerce
  • Dissertation

UPES CCE MBA Advantage

C.L.A.P.- Life Skills and Global Courses

Learn in demand skills with C.L.A.P (C- Career Development L- Leadership A- Art & Creativity P- Productivity) courses and build your holistic profile alongside your MBA. Additionally, we bring you on demand global program on the skills that are high in demand.

CAREER DEVELOPMENT

  • Career Management
  • Personal Branding
  • Job Searching
  • Personal Effectiveness
  • Decision Making & more…

LEADERSHIP

  • Communication
  • Business Strategy
  • Leadership Skills
  • Teams and Collaboration
  • Talent Management and more…

ART & CREATIVITY

  • Motion Graphics & VFX
  • Photography
  • Animation
  • Art and Illustration
  • Sound Design
  • Music Business and more…

PRODUCTIVITY

  • Data Analysis
  • Spreadsheets
  • Personal Productivity
  • Data Visualization
  • CRM Software and more…

FACULTY MEMBERS

The faculty members who take care of Live Sessions and Offline discussions are comprised of:

MBA General Management with Specialization in Digital Business

After completing the course, you will get a Master's Degree form UPES

  • UPES is amongst the Top 100 ranked university in NIRF 2022 ranking
  • UPES stands at 41st rank in the Management category of NIRF 2022 ranking
  • UPES has been awarded with QS 5 Stars rating for Academic Development

UPES CCE Advantage

With UPES CCE, you get the following advantages:

  • Its 5,000+ alumni network means you will work with the best of companies, both within India and abroad.
  • It has a dedicated student support system for career counselling and guidance support.
  • There are multiple collaborative discussion forums that help you stay updated with the latest industry news.
  • You can enjoy the flexibility and accelerated learning with Live Sessions (12 hours of interactive sessions for each course per semester).

FREQUENTLY ASKED QUESTIONS

Yes! The online programs by the UPES University are approved by the University Grant Commission. These programs follow the University’s regular program structure. The learning journey follows the UGC guidelines of online programs.

Yes, UPES University Online degree is recognized in India as well as abroad. Alumni have undertaken further studies after these online programs.

We teach our leaners the most updated curriculum and required skills to make them job ready. The content is created by industry and academic experts, who painstakingly review the content at least twice a year. We do not offer placement assistance. Majority of our students are already employed. And those who are not get mentored by the academic team through multiple engagement activities. The employability related queries asked by the students are individually addressed.

Yes! You can very well do PhD after the successful completion of your MBA degree. PhD enhances employability quotient and helps you with progress in your career.

Yes! You can pursue two programs simultaneously. Dual degrees, if carefully chosen aid in quickly filling your skill and knowledge gaps. Needless to say, the recruiters will find you more attractive because you will be able to match the vacancies they have. Our admission counsellors can help you in your program choices.

Learning at UPES University not only make you job ready but also help you in climbing your career ladder.

  • Ranked among top 100 Universities in India by NIRF, 2021.
  • First Indian university to be awarded QS 5 Stars for Academic Development and also rated 5 Stars for Employability, Facilities and Program Strength.
  • Most updated curriculum to make you industry ready.
  • Master Classes are provided by top industry leaders.
  • Portfolio building with real-world industry projects.
  • Personalized guidance by student success managers.
  • Interactive Learning Content
  • Case Study based pedagogy.
  • Dedicated Student support team to solve your queries.

You can start your application process here or reach our Toll-Free Number 1800 103 1495 to arrange a call back from your dedicated career advisor.

ABOUT UPES

Conceived in 2003, UPES is amongst the best-known universities in India and the first in Asia to offer domain-focused programs in Aviation, International Business, Energy, HSE, Project Management, Logistics, IT, and others. It has undisputed leadership in these domain areas and has emerged as a preferred destination for talent for leading corporates.

The Centre for Continuing Education offers management programs and executive education to working professionals and students through distance learning mode.

We’re known for our pursuit of excellence in academia, learning outcomes, and rewarding opportunities post-program completion.

Join the excellent peer group of over 12,000 global students from across the sectors and domains: professionals in private firms, self-employed professionals, Government officials, policy planners and more on the pathway to progress.