ONLINE MBA IN MARKETING
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ONLINE MBA IN MARKETING

The MBA in Marketing Management Program will give students an in-depth knowledge of marketing as well as skills from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways. The specialization in marketing prepares the students on subjects like Digital Marketing, Advertising and Sales Promotion etc. The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services.

Details

  • Duration :
    2 Yrs
  • Eligibility :
    Graduate with 50% marks
  • Total Fees (INR):
    1,35,000/-
  • Per Semester Fee (INR) :
    33,750/- (Total 4 Semesters)

PROGRAM OUTCOMES

  • Program approved by UGC (Distance Education Bureau).
  • Post completion of the program work across domain of industries – service industry, retail sector, ecommerce, aviation, market research and advertising agencies.
  • Strategically design the suitable marketing mix to satisfy the needs of the business and the customers
  • Ability to implement Sales Planning, Market research and Brand Building Techniques.
  • Build analytical aptitude, leadership and problem solving qualities in the professionals

 

WHERE OUR STUDENTS ARE WORKING

Other Organizations –

  • Shipping Lines
  • Airlines
  • Markets and Markets
  • Consulting Firms
  • ITC, Britannia, Nestle
  • LG, Samsung

CAREER PROSPECTS

Marketing

  • Sales Manager
  • Market Research Analyst
  • Digital Marketing
  • Business Development Manager
  • Brand Manager
  • Public Relations Manager
  • Marketing Information Personnel
  • Customer Relationship Management Personnel

 

LEARNING OUTCOMES

The MBA in Marketing Management has been designed to develop an advanced understanding of the operation of global organizations, strategic concepts and current theories in the management of global businesses. While gaining an understanding of the business environment, the course provides an overview of social, political, legal, technological, economic, behavioral, environmental, ethical, and international aspects of marketing.

 

WHY ENROL WITH US

UPES is the best known University for Oil and Gas programs in India. It started with Oil and Gas programs in 2003 before launching other domains. We are considered a premium University by corporates in Oil & Gas, Energy, Shipping, Logistics and related sectors. Our students are working with some of best known corporates both in India and as well Abroad.

WHO SHOULD DO THIS PROGRAM

  • Professionals in every Sector who want to enhance their career opportunities.
  • Graduates, professionals who want move to managerial positions in marketing sector.
  • Professionals from other industries who wish to enter Marketing sector.
  • Fresher’s looking forward to pursue their career in Marketing Management.

PROGRAM STRUCTURE

Semester I

  • Economics & Management Decisions
  • Financial Management
  • Marketing Management
  • Quantitative Techniques for Management Applications
  • Operations & Material Management

Semester II

  • Human Resource Management
  • Customer Relationship Management
  • Project Management & Contract Administration
  • Strategic Management of Technology & Innovation
  • Research Methodology

Semester III

  • Consumer Buying Behavior
  • Sales and Channel Management
  • Managing Brands
  • Customer Relationship Management
  • Services Marketing

Semester IV

  • Business Policy & Strategy
  • Social and Digital Media Marketing
  • Advertising and Sales Promotion
  • Dissertation

LEARNING METHODOLOGY

E-Learning Content for Self-Learning:

We provide access to our Learning Management System (LMS) that includes resources from e-books, assignments, Audio-Video links and web-links. The LMS is accessible via smart phones and tabs and is also available in our website.

Live Interactive Classes on Weekends:

Our expert faculty members take session on each paper that is delivered through live webinar sessions mostly on weekends. These sessions are joined by students from India and Abroad. Key concepts, case studies and real-life examples are discussed. Students also get chance to clarify their doubts / academic clarifications. If by any chance you miss these live classes, don’t worry, the recorded sessions are uploaded in the LMS.

HelpDesk – Solve your queries instantly:

Helpdesk Support is Available for all students in CCE UPES in the defined business hours. All learners can connect via Email & Chat. Helpdesk Connect learners to all departments of CCE. Issues raised via Email & Tickets answered within 24 Business Hours. We encourage students to use this facility.

FACULTY MEMBERS

The faculty members who take care of Live Sessions and Offline discussions are comprised of:

  • Dedicated Faculty members for Centre for Continuing Education headed by an Academic Head
  • 450+ faculty members who are full time resource taking sessions at our campus in Dehradun
  • Industry experts either currently servicing or retired at senior level with passion for teaching

ELIGIBILITY

  • Min 50% marks in graduation from a recognized University or Institution
  • 5% relaxation in marks in case of more than 2 years of experience

ABOUT UPES

UPES is amongst the best-known University in India for Oil and Gas Programs. Conceived in 2003, it is Asia's first core sector focused University. It has undisputed leadership in Logistics & Supply Chain, Oil & Gas, Power and Aviation Programs. The Centre for Continuing Education offers itself as a centre of excellence and is committed to prepare students in providing quality education through distance learning mode.

Join the excellent peer group of over 5,000 global students from across the sectors and domains as well as professionals, self-employed, Govt. officials, policy planners and more on the pathway to progress.