BBA in General Management, Specializations, Syllabus - CCE UPES

Energy Acres, PO Bidholi, Via Premnagar, Dehradun-248007 (Uttrakhand)


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Energy Acres, PO Bidholi, Via Premnagar, Dehradun-248007 (Uttarakhand)

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BBA General Management

BBA is one of the most popular and sought-after bachelor's degree programmes pursued by students after Class 12. The BBA course is the gateway to a plethora of job opportunities in numerous sectors such as Sales, Marketing, Education, Finance, Operations, and Government to name a few. BBA in General Management program is about understanding core business processes, people management, strategies and applying them in real-business settings. The program will equip the learner with critical thinking, strategic thinking, financial planning, and team leading skills. By completing this business degree, learners will gain confidence to plunge into the corporate world. The first year of the degree will lay foundations of management, business economics, business communication and accounting. In the second year of the programme, you will choose one of the specialisations from Marketing, Human Resource, Finance, and Operations. The learner can choose the specialisation based on what s/he is passionate about. In the final semester, the learners will complete the mandatory Dissertation project, which provides first-hand experience in the business world to compliment the theoretical knowledge.

Program Details

  • Duration :
    3 Yrs
  • Eligibility :
    10+2 with 50% marks or
    10+2 & 2 yrs work experience with 45% marks or
    10+3 yrs Diploma (AICTE) with 55% marks
  • Total Fees:
    Indian Students- INR. 1,50,000
  • Per Semester Fee:
    Indian Students- INR. 25,000

Key Highlights

  • Interactive Live Sessions by Industry Experts and Global Faculty.
  • Dedicated Academic & Career Advisor.
  • Supervised Discussion Forums to Facilitate Group Interaction.
  • Free Access to Career Essential Programs in Partnership with LinkedIn Learning.
  • Robust Learning Management System with updated study materials and online library access.
  • Real World Projects and Case Studies to make you succeed in real life scenarios.

Skills you will learn

  • Leadership Qualities
  • Problem-solving
  • Critical Thinking
  • Effective Communication
  • Networking
  • Entrepreneurial Mindset
  • Strategic Thinking

Career prospects

  • Finance Executive
  • Accountant
  • Financial Advisor Manager
  • Trader
  • Loan Officer
  • Financial Analyst
  • Sales Executive


  • HSC (10+2) in any discipline from a recognised board with minimum 50%
  • HSC (10+2) in any discipline from a recognised board with 45% and minimum 2 years work experience
  • SSC (10) + 3 years Diploma recognised by AICTE with 55%

Hiring Companies



  • Understand effective leadership techniques, including aspects of character and ethical decision-making.
  • Demonstrate competency in the business disciplines.
  • Communicate competently in a business environment.
  • Demonstrate an understanding of the importance and relevance of multicultural & diversity issues in business.


5,000+ Alumni Network- Working in global and Indian companies.

Student Support Services- Dedicated student relationship manager for career counselling and handholding support.

Discussion Forums- Supervised discussion forums to facilitate group interaction.

Interactive live sessions- 9/12 hours of interactive sessions for each course per semester.


  • Fresh 10+2 pass out students or aspirant wants to pursue a career in business and management
  • Aspirants who want to jump-start their career from a young age
  • Entrepreneurs looking to enhance their skills in Business Management
  • Aspirants who wish to pursue MBA, Master of Business, M. Com etc. can also opt for BBA


The program is divided into semesters each of 6 months. In every semester, the students are exposed to a mix of core, domain, and domain tailored subjects. The students in their final semester are also required to submit a Dissertation/ Project, guided by a university-approved guide from the industry of their domain of expertise.

  • Management & Leadership
  • Organizational Behavior
  • Business Economics
  • Business Communication
  • Business Accounting
  • Financial Management
  • Human Resource Management
  • Operations & Material Management
  • Essentials of Marketing Management
  • Strategic Management
  • Research Methodologies for Managers
  • Business Computing & IT Applications
  • Business Analytics for Managers
  • International Business
  • Essentials of Entrepreneurship
  • Data Visualization
  • Quantitative Techniques
  • Business Policy & Strategies
  • Essentials of Logistics & Supply Chain Management
  • Dissertation

Specializations (Finance)

  • Merger Accusition & Corporate Restructuring
  • Investment Banking
  • Behavioral Finance
  • Marketing of Financial Services
  • International Financial Management
  • Investment Analysis and Portfolio Management
  • Capital Markets and Derivatives
  • Financial Risk Management

Specializations (Marketing)

  • Managing Customer Relationships
  • Integrated Marketing Communication
  • Basics of Digital Marketing
  • Services Marketing
  • Managing Brands
  • Sales and Distribution Management
  • Consumer Behavior and Market Research
  • Advertising and Sales Promotion

Specializations (Operations)

  • Managing Service Operations
  • Total Quality Management
  • Managing Production Operations
  • Project Management
  • Demand Forecasting and Production Planning
  • Materials Management
  • Lean Manufacturing
  • Contract Manufacturing and Outsourcing

Specializations (Human Resource)

  • Industrial Relations
  • Labour Legislations
  • Performance Management
  • Human Resource Development
  • Compensation Management
  • Training and Development
  • Organization Change and Intervention Strategies
  • Legal Environment of Business

UPES CCE MBA Advantage

C.L.A.P.- Life Skills and Global Courses

Learn in demand skills with C.L.A.P (C- Career Development L- Leadership A- Art & Creativity P- Productivity) courses and build your holistic profile alongside your MBA. Additionally, we bring you on demand global program on the skills that are high in demand.


  • Career Management
  • Personal Branding
  • Job Searching
  • Personal Effectiveness
  • Decision Making & more…


  • Communication
  • Business Strategy
  • Leadership Skills
  • Teams and Collaboration
  • Talent Management and more…


  • Motion Graphics & VFX
  • Photography
  • Animation
  • Art and Illustration
  • Sound Design
  • Music Business and more…


  • Data Analysis
  • Spreadsheets
  • Personal Productivity
  • Data Visualization
  • CRM Software and more…


The faculty members who take care of Live Sessions and Offline discussions are comprised of:

Bachelor of Business Administration

After completing the course, you will get a Bachelor's degree form UPES

  • UPES is amongst the Top 100 ranked university in NIRF 2022 ranking
  • UPES stands at 41st rank in the Management category of NIRF 2022 ranking
  • UPES has been awarded with QS 5 Stars rating for Academic Development


Yes! The online programs by the UPES University are entitled by the University Grant Commission. These programs follow the University’s regular program structure. The learning journey follows the UGC guidelines of online programs.

Yes, UPES University Online degree is recognized in India as well as abroad. Alumni have undertaken further studies after these online programs.

We teach our leaners the most updated curriculum and required skills to make them job ready. The content is created by industry and academic experts, who painstakingly review the content at least twice a year. We do not offer placement assistance. Majority of our students are already employed. And those who are not get mentored by the academic team through multiple engagement activities. The employability related queries asked by the students are individually addressed.

BBA is a professional degree that is rising in popularity among students who want to make a career in management right after their 12th standard exams. Our BBA course aims to provide students with all the necessary knowledge and skills required to build a solid career in management. BBA course is designed to prepare students for employment positions. Employers may hire you as sales managers, finance managers, operation managers, human resource managers, or you may also use your skills to become an entrepreneur.

Learning at UPES University not only make you job ready but also help you in climbing your career ladder.

  • UPES is Ranked among top 100 Universities in India by NIRF, 2022.
  • First Indian university to be awarded QS 5 Stars for Academic Development and also rated 5 Stars for Employability, Facilities and Program Strength.
  • Most updated curriculum to make you industry ready.
  • Master Classes are provided by top industry leaders.
  • Portfolio building with real-world industry projects.
  • Personalized guidance by student success managers.
  • Interactive Learning Content.
  • Case Study based pedagogy.
  • Dedicated Student support team to solve your queries.

You can start your application by filling the online application form or reach out to your dedicated student success managers.


Conceived in 2003, UPES is amongst the best-known universities in India and the first in Asia to offer domain-focused programs in Aviation, International Business, Energy, HSE, Project Management, Logistics, IT, and others. It has undisputed leadership in these domain areas and has emerged as a preferred destination for talent for leading corporates.

The Centre for Continuing Education offers management programs and executive education to working professionals and students through distance learning mode.

We’re known for our pursuit of excellence in academia, learning outcomes, and rewarding opportunities post-program completion.

Join the excellent peer group of over 12,000 global students from across the sectors and domains: professionals in private firms, self-employed professionals, Government officials, policy planners and more on the pathway to progress.